Under "GOOD AS G.O.A.T," the partnership brings together Van Persie's legendary career and ENGWE's vision for everyday mobility — built around being there when it matters.
BERLIN, Sept. 14, 2026 /PRNewswire/ -- Ahead of Car-Free Day, global e-bike brand ENGWE today announced Dutch football legend Robin van Persie as its new brand ambassador. At the heart of the partnership is "GOOD AS G.O.A.T" — a playful evolution of the familiar expression "good as gold," reimagined through the sporting idea of the GOAT, or "Greatest of All Time." It connects what Van Persie has achieved throughout his career with a quality that matters beyond football: being someone people can count on.
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